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02.01.2026 9:30
The World Cup Is Nikes to Lose Versus Adidas When the FIFA World Cup kicks off in North America in June, the trophy wont be the only prize up for grabs. Nike Inc. and Adidas AG will be battling on and off the pitch to win salesand to raise the profile of their brands in the US and around the world. With the games hostedin its home markets, and with Elliot Hill in place aschief executive officer for long enough to make a difference, the tournamentis Nikes to lose.